In my experience you get well read if you are any of the following (or none of the above) controversial, funny, odd, extraordinary. Pr use SEO - keywords and/or go along with trending news
To do this, you must be willing to be in the boundary between truth and lie. You may hype, exage, or detract from the truth.
Or you may go the extreme: burning your own car, house, or diving down a ravine or waterfall. To which I am not willing to do.
Is it because of the glory, the $ that You Tube pays, or they are outright __ of their mind?